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Leadership Excellence Certification

 

 

The Leadership Excellence Certification (LEC) program is a partnership between GACVB and The Leadership Institute at Columbus State University, and provides a unique professional development opportunity for tourism professionals to grow and excel in their careers.

The LEC program includes twenty-four hours of coursework in three areas of leadership focus:

  • Supervising Excellence
  • Organizational Excellence
  • Strategic Excellence 

Upon completing all three tiers, the Leadership Excellence Certification designation will be awarded. 

The sessions, which lead to certification, are open to all industry leaders – not just CVB professionals. Attending LEC sessions does not require you to pursue the LEC designation, but a record of your credits will be kept (for 5 years or through your completion of the program) in the event you decide to pursue the designation at a later time. Sessions are offered annually at GACVB’s Annual Conference. 

 

NEW Course Offerings at the 2026 Annual Conference!
 
    • Click here for a full description of all sessions.  
    • Click here for a list of frequently asked questions about the LEC program

 Tiers and Classes in the LEC Program

  

TIER 1 – Supervising Excellence

  • Foundations of Leadership
  • DISC Model of Communication
  • Supervising & Empowering
  • Priority Setting

 

TIER 2 – Organizational Excellence

  • Enhancing Leadership Effectiveness Using Myers-Briggs
  • Conflict Resolution
  • Leading a High Performance Team
  • Leading Change

 

TIER 3 – Strategic Excellence

  • Get The Big Things Right – Strategic Thinking/Planning
  • Communicating the Vision/Purpose/Values
  • Developing the Leader Within
  • Creating a Culture of Engagement

 

 If you have any questions about the LEC program, please EMAIL US!

 

2025 Leadership Excellence Certification (LEC) Graduate 

Pictured above: Rylee Govoreau | ATL Airport District