Tourism, Hospitality & the Arts industry in Georgia

Travel & Tourism and Georgia’s Destination Marketing Organizations (DMOs)

Destinations Marketing Organizations (DMOs), the marketing agencies promoting destinations and attracting visitors are known as convention & visitors bureaus, tourism & development authorities, chamber of commerce tourism boards or other quasi-governmental tourism bureaus.  DMOs play a significant role in the economic contribution that the tourism industry has on Georgia’s economy. Through successful destination marketing strategies, the many destination marketing organizations in our unique towns, cities, counties and regions help generate visitor spending which supports thousands of businesses and jobs. All sectors of the Georgia economy benefit from tourism activity.

Tourism & Georgia’s Economy

Travel and tourism generated a record breaking $68.82 billion in business sales including direct, indirect and induced impact in 2019, up 4.9% year over year (YoY)

Tourism & Jobs

Travel and tourism supported an estimated 484,056 jobs directly or indirectly in 2019, up 1.6% YoY

Tourism & Taxes

In 2019, travel and tourism generated more than $3.45 billion in state and local tax revenue in Georgia, up 3.5% YoY. In addition, every Georgia household would need to be taxed an additional $930 per year to replace the tourism taxes received as a result of the industry’s tax contribution.

Source: Tourism Satellite Account from Tourism Economics and the U.S. Travel Association. Includes direct, indirect, and induced impact. Total impact figure includes visitor spending, capital investment, government spending, and non-visitor private consumption expenditures. Current December 1, 2020.

Updated: 9/15/2020