Leadership Excellence Certification

Pictured above

Cedricia B. Thomas, Assistant Director of Internal Leadership Development at The Leadership Institute at Columbus State University with the 2024 Leadership Excellence Certification (LEC) Graduates, Caitlin Neal, Marketing Director at Gilmer Chamber, Terry Miller, Georgia State Parks & Historic Sites Butts County Tourism, Alexa Britton, Executive Director of Vidalia CVB, & Jennifer Rosa Leon Executive Director of Visit Madison with Andy Williams, GACVB President 2023-2024


The Leadership Excellence Certification (LEC) confirms the GACVB’s commitment to provide tourism professionals the opportunity to excel in the destination marketing industry. The LEC program includes twenty-four hours of coursework in three areas of leadership focus: Supervising Excellence, Organizational Excellence, and Strategic Excellence. Upon completing all three tiers, the Leadership Excellence Certification designation will be awarded. 

The sessions, which lead to certification, are open to all industry leaders – not just CVB professionals. Attending LEC sessions does not require you to pursue the LEC designation, but a record of your credits will be kept (for 5 years or through your completion of the program) in the event you decide to pursue the designation at a later time. Sessions are offered annually at GACVB’s Annual Conference. 

Click here to view your LEC credits.    

Click here for a full description of all sessions.  

Click here for a list of frequently asked questions about the LEC program.  

TIER 1 – Supervising Excellence

  • Foundations of Leadership
  • DISC Model of Communication
  • Supervising & Empowering
  • Priority Setting

TIER 2 – Organizational Excellence

  • Enhancing Leadership Effectiveness Using Myers-Briggs
  • Conflict Resolution
  • Leading a High Performance Team
  • Leading Change

TIER 3 – Strategic Excellence

  • Get The Big Things Right – Strategic Thinking/Planning
  • Communicating the Vision/Purpose/Values
  • Developing the Leader Within
  • Creating a Culture of Engagement