Leadership Excellence Certification

The Leadership Excellence Certification (LEC) confirms the GACVB’s commitment to provide tourism professionals the opportunity to excel in the destination marketing industry. The LEC program includes twenty-four hours of coursework in three areas of leadership focus: Supervising Excellence, Organizational Excellence, and Strategic Excellence. Upon completing all three tiers, evaluations, and a Personal Leadership Development Plan, the Leadership Excellence Certification designation will be awarded. 

The sessions, which lead to certification, are open to all industry leaders – not just CVB professionals. Attending LEC sessions does not require you to pursue the LEC designation, but a record of your credits will be kept in the event you decide to pursue the designation at a later time. To receive LEC credit, keep in mind that attendance is required at both part 1 and part 2 of each session. Sessions are offered annually at GACVB’s Annual Conference. 

Click here for the list of professionals with LEC certifications. 

Click here to view your LEC credits.    

TIER 1 – Supervising Excellence

• Foundations of Leadership
• DISC Model of Communication
• Supervising & Empowering
• Priority Setting

TIER 2 – Organizational Excellence

• Enhancing Leadership Effectiveness Using Myers-Briggs
• Conflict Resolution
• Leading a High Performance Team
• Leading Change

TIER 3 – Strategic Excellence

• Get The Big Things Right – Strategic Thinking/Planning
• Communicating the Vision/Purpose/Values
• Developing the Leader Within
• Creating a Culture of Engagement

Click here for a full description of all sessions.  

Click here for a list of frequently asked questions about the LEC program.