Benchmark of Excellence Certification for Georgia DMOs 

Destination marketing organizations in the state of Georgia are diverse and have unique operations, programs, and structures. However, the GACVB believes there is a distinct set of measures of quality and professionalism achievable by Georgia DMOs of all sizes. In 2008, the GACVB launched its Benchmark of Excellence Certification Program (BEC) for Georgia Destination Marketing Organizations. The program was designed to provide a road map for continually creating and maintaining a standard of excellence in all areas of operation.

The Benchmark of Excellence program presents the opportunity for organizations to measure their practices and achievements against a defined set of competencies which serve to increase the overall professionalism and effectiveness of the organization. BEC Certification shows stakeholders that their DMO operates by standards of excellence and best practices recognized and acclaimed by industry peers.

The BEC is available at three levels – Bronze, Silver, and Gold. Having three levels of certification makes the process accessible to all Georgia CVBs regardless of the size of their organization.

The certification process is exclusively offered to GACVB members. Certification is valid for a term of three years, terminating on the anniversary of the most recent certification. Certification is renewable.

Certification is administered through The Leadership Institute at Columbus State University, a unit of the University System of Georgia.

The following member CVBs / DMOs are participating in the Benchmark of Excellence Certification program and have earned their BEC levels:

  • Albany CVB - Gold level 
  • Alpharetta CVB - Gold level 
  • ATL Airport District - Gold level
  • Explore Brookhaven - Gold level  * NEW BEC recipient July 2022 - 2025
  • Discover Dunwoody - Gold level 
  • Douglasville CVB - Bronze level
  • Madison-Morgan Co. CVB - Gold level 
  • VisitColumbusGA - Gold level 
  • Visit Macon - Gold level
  • Visit Milledgeville - Bronze level 
  • Peachtree City CVB - Gold level
  • Visit Sandy Springs - Gold level