2026 Georgia Tourism Excellence Awards Ceremony

March 31, 2026 ~ ATL Airport District


 Congratulations to the 2026 Award Winners!

2026 PRESS RELEASE

Excellence in Marketing Strategy Award 
Budget Below $500,000


Visit Marietta
Excellence in Marketing Strategy Award
Budget Over $500,000


Visit Savannah
Tourism Innovator Award

Visit Perry
Champion of Policy and Progress

Madam CEO of DeKalb County
Lorraine Cochran-Johnson
 Tourism Leadership Award

Beth Bailey
See Clayton County
 Tourism Rising Star

Abby Smith
Visit Marietta
 Tourism Legacy Award

Jo Ann Haden-Miller
Atlanta Convention and Visitors Bureau
 Destination Marketing Organization 
of the Year


Visit Athens

 


 

2026 Georgia Tourism Excellence Awards by GACVB


Georgia Tourism Excellence Award Categories

  • Excellence In Marketing Strategy Award

    • This award honors a bold and effective marketing initiative that elevated a destination’s brand, engaged target audiences, and delivered measurable impact. This award recognizes innovation, strategy, and storytelling that turns heads and drives results. 
    • This award will be awarded in two budget categories: DMOs with operating budgets of below $500k and $500k+

  • Tourism Innovator Award
    • This award is presented to an individual or organization that has transformed the visitor experience through creative product development, infrastructure, or programming. This champion is shaping the future of tourism, one idea at a time.

  • Champion of Policy & Progress Award
    • This award celebrates a government official or agency whose support, advocacy, or policy leadership has directly advanced tourism in their community. This award honors partnership, vision, and a deep understanding of tourism’s power to drive progress.
  • Tourism Leadership Award
    • Awarded to an outstanding leader who has inspired others, shaped strategy, and left a lasting mark on the tourism industry through their leadership and service. This recipient leads with vision, integrity, and impact.
  • Tourism Rising Star Award
    • This award recognizes an emerging leader (less than 5 years in the industry) whose passion, performance, and potential are already making waves in the tourism industry. This award shines a spotlight on tomorrow’s trailblazers.
  • Tourism Legacy Award
    • Honoring a 30+ year career of extraordinary contributions to tourism, this award celebrates a legacy of leadership, innovation, and dedication that has shaped the industry for generations to come.
  • Destination Marketing Organization of the Year

    • This award recognizes a destination marketing organization whose creativity, strategy, and partnership have achieved outstanding results in promoting their destination and supporting their local tourism economy.

To view the former award categories, winners, and pictures of the Georgia Tourism Awards from 2025 and prior, please click here.