Leadership Excellence Certification

The Leadership Excellence Certification (LEC) confirms the GACVB’s commitment to provide tourism professionals the opportunity to excel in the destination marketing industry. The LEC program includes twenty-four hours of coursework in three areas of leadership focus: Supervising Excellence, Organizational Excellence, and Strategic Excellence. Upon completing all three tiers, evaluations, and a Personal Leadership Development Plan, the Leadership Excellence Certification designation will be awarded.

The sessions, which lead to certification, are open to all industry leaders – not just CVB professionals. Attending LEC sessions does not require you to pursue the LEC designation, but a record of your credits will be kept in the event you decide to pursue the designation at a later time. To receive LEC credit, keep in mind that attendance is required at both part 1 and part 2 of each session. Sessions are offered biannually at GACVB’s Winter Meeting and the annual Governor’s Tourism Conference.  Click here for a list of frequently asked questions about the LEC program.  

Click here to view your LEC credits.    

TIER 1 – Supervising Excellence

  • Foundations of Leadership
  • DISC Model of Communication
  • Supervising & Empowering
  • Priority Setting

TIER 2 – Organizational Excellence

  • Enhancing Leadership Effectiveness Using Myers-Briggs
  • Conflict Resolution
  • Leading a High Performance Team
  • Leading Change

TIER 3 – Strategic Excellence

  • Get The Big Things Right – Strategic Thinking/Planning
  • Communicating the Vision/Purpose/Values
  • Developing the Leader Within
  • Creating a Culture of Engagement

Click here for a full description of all sessions.