Benchmark of Excellence Certification for Georgia Bureaus 

Destination marketing organizations in the state of Georgia are diverse and have unique operations, programs, and structures. However, the GACVB believes there is a distinct set of measures of quality and professionalism achievable by Georgia DMOs of all sizes. In 2008, the GACVB launched its Benchmark of Excellence Certification Program (BEC) for Georgia Destination Marketing Organizations. The program was designed to provide a road map for continually creating and maintaining a standard of excellence in all areas of operation.

The Benchmark of Excellence program presents the opportunity for organizations to measure their practices and achievements against a defined set of competencies which serve to increase the overall professionalism and effectiveness of the organization. BEC Certification shows stakeholders that their DMO operates by standards of excellence and best practices recognized and acclaimed by industry peers.

The BEC is available at three levels – Bronze, Silver, and Gold. Having three levels of certification makes the process accessible to all Georgia CVBs regardless of the size of their organization.

The certification process is exclusively offered to GACVB members. Certification is valid for a term of three years, terminating on the anniversary of the most recent certification. Certification is renewable.

Certification is administered through The Leadership Institute at Columbus State University, a unit of the University System of Georgia.

The following member CVBs have earned their Benchmark of Excellence Certification:

  • Albany CVB
  • Alpharetta CVB
  • ATL Airport District
  • Columbus CVB
  • CVB of Dunwoody
  • Macon-Bibb County CVB
  • Milledgeville CVB
  • Peachtree City CVB
  • Sandy Springs Hospitality & Tourism